Juicy Couture does Marie-Antoinette

Marie-Antoinette mania strikes again, in a recent ad for Juicy Couture fashion and fragrance. What on earth could this image really mean? The teeny bopper with the pink Antoinettesque hairdo and avian companion seem an unlikely combination… unless one recalls the popularity of such portraits in eighteenth-century high society, and the delightfully wicked connotations associated with the death of a girl’s pet bird (as seen here in Greuze’s famous “Jeune fille qui pleure son oiseau mort”). Whereas the innocence of the Old Regime flew the coop long ago, it is amusing to see how the advertising world in the USA keeps the memory alive, and how the tale of the naughty queen and her coterie is ever reinvented in the hopes of selling luxury to a society of plebs.

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