Revolutionary comfort. The Jacobins must be spinning in their graves…

Air France Revolutionary ComfortThe new campaign that is being launched by Air France to American consumers juxtaposes two incongruous terms: “revolutionary” and “comfort.” This marketing ploy would have been inoffensive, if the artist had not coiffed the model with a revolutionary bonnet rouge complete with cockade, placed her in an gilt chaise, and set the whole scene in the most famous symbol of wealth and privilege: the Versailles gardens. The French revolutionary tradition has sold out in the name of comfort, this ad seems to suggest. Vive le capitalisme?

2 thoughts on “Revolutionary comfort. The Jacobins must be spinning in their graves…

  1. Merci Julia de veiller à des valeurs qui ne sont pas seulement celles de la France, mais celle de toute personne qui sait que la Révolution, américaine, française, est moins un confort qu’un effort !
    Laurent Loty

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